2021 Sales Training
Outcomes for SFS
Basamh’s Macro Business Goals – LEAP 2025
LEAP 2025
Build Product Selling Stories to Empower Team to Sell Against Competition
Develop RSM’s & Supervisors to deliver results through others
Standardize our Sales Approach through the “Basamh Way of Selling”
%
Vs. Original SG Value
%
Vs. SG Value
%
Vs. LY Value
RSM’s and Supervisors
Objectives:
To develop their leadership abilities
to deliver results through others
Course 1: Sales Strategy & Activity Management
Learning Objectives Achieved:
- Established priority channels and customers.
- Developed and utilized route planning
strategies with their sales teams. - Understood importance of sales strategy
and hero products
Course 2: Sales Leadership
& Field Coaching
Learning Objectives Achieved:
- Identified their main role responsibilities.
- Differentiate between directive and
supportive behavior in managing and
leading their team. - Conduct effective field coaching
Course 3: Monthly
Group Coaching
Objectives:
- Reinforce & support in implementation.
- Share success stories.
Sales Executives, Van Sales, Telesales, RSM’s & Supervisors
Objectives:
Standardize our sales approach through
the “Basamh Way of Selling”.
Course 1: Basamh Way of Selling
Learning Objectives Achieved:
- Identified empowering and disempowering
beliefs to sales success.
2. Recognized and applied the 5 steps of the sales.
3. Utilized a more customer focus approach by
improving listening and questioning skills to
identify customer true needs.
Course 2: Monthly Group Coaching
Objectives:
- Reinforce & support in implementation.
- Share success stories.
Marketing Manager,
RSMs & Chefs
Objectives:
Build the product selling stories
for our brands.
Course 1: The Building of the
Product Selling Stories Template
Learning Objectives Achieved:
- Created an easy to use and product selling
story training format.
Course 2: Train the Chefs & RSMs in Q4 2021
Objectives:
- To empower chefs and RSMs to conduct
effective product selling skills training
sessions.
2. To equip their sales team with knowledge
about their product unique selling
proposition and be able to sell against
competition.
Impact of Training
Ali Bin Afif
RSA
For my team, I really see the difference in approaching with new thinking to find a solution for the customer and I see that they are not just coming to me to ask for the discount but they came to me to let me know the customer pain to find solutions, and they have been successful with many customers by introducing our brands instead of the competitors without discount. – That’s why we achieved our quarterly target.
tafse
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