Welcome to

The Academy for Sales Excellence

Live and Virtual Sales Training & Coaching Solutions for

Individual Business Owners & Sales Executives

Managing a start-up or SME? Our sales training with improve your sales results quickly


Sales executive


Sales director

Sales Directors and Managers

Want to enhance your leadership skills and sales management strategies? Book a discovery call with us today

Full Sales Teams

Need to improve the efficacy and consistency of your sales team? Consult with our sales coaches for a tailored solution


Sales Team

Why invest in sales training and coaching with us?


Trusted Credibility

For the last 30 years, more than 100,000 selling professionals across 38 countries have benefited from our sales training.


Online & Live Sales Training

We provide world-class sales training in both online and live formats to meet your business needs.


USD 10 Billion in Sales Growth

Our clients have seen increased sales revenue, profits and business growth.

What our clients have to say

“Being able to close deals was always a mystery to me. Sometimes I succeeded and a lot of times I did not. After taking one of The Academy’s course, I used the strategies and have doubled my sales with 100% increase in sales revenue, am able to better qualify prospects and to structure my sales process so I close deals.”

Franz Erasmus
Practice Manager, CA Technologies – Middles East & North Africa

“Before attending the Sales Course, I was always uncomfortable negotiating with my clients. Most of the time, I gave into discounts and payment terms just to keep the customer. During the course, I learned about a Negotiations Matrix. Using this matrix helped me to close a large deal without giving into discounts. Recently, I closed a deal and saved over 60,000 AED on discounts.”

Reim El Houni
Managing Director, Ti22 Films FZ LLC

“Together with my team, we were able to bring in an additional 1 million AED in business in less than 30 days just by applying The Academy’s approach. It brought structure and confidence.”

Pramod Kurian
COO, Pinnacle Technologies

Upcoming Events


Sales Gym

Achieving Sales Growth for Sales Leaders

Tuesday, 19th of October 2021

10.30 am to 12.30 pm (GST)


Sales training

Achieving Sales Growth for Business Owners

Tuesday, 19th of October 2021

10.30 am to 12.30 pm (GST)

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