Sales Training

Sell more, sell faster and sell profitably

Our sale solutions have resulted in increased profits, relevant sales strategies and professional growth for hundreds of clients in the Middle East, and throughout the world.

Sales Professionals

In our fast paced society, some individuals find it hard to take time out to attend live workshops while others prefer to learn at their own pace from the convenience of their own homes or on the go with their mobile devices.

Business Owners

These programs are ideal for individuals or SMEs who are looking to get an individualized sales makeover. They provide a great opportunity to learn and interact with your sales coach during the program and for a period of 5 weeks after the program is completed.

Corporate Sales Teams

Our programs are suitable for Business to Business (B2B) and Business to Consumer (B2C) sales approaches. We follow a 3 steps approach to providing you with the right solution to simply help you sell more, sell faster and profitably!

About Us

The Academy for Sales Excellence is one of the most effective sales management consultancies in the Middle East, providing our clients with the tools they need to succeed in their business and set benchmarks in their industry. We aim to be the first choice for organizations in the region that want to increase their sales and develop their strategies, giving them the foundations to both strengthen and sustain their success




Why Choose Us?

We guarantee world-class training from the most respected and qualified instructors using the latest, progressive methods proven to provide successful, measurable results. Through constant enrichment and consistent delivery of our unique coaching sessions and skills development workshops, we will provide our clients with the tools they need to succeed in today’s – and tomorrow’s – increasingly competitive marketplace.


Before attending the Sales Course, I was always uncomfortable negotiating with my clients. Most of the time, I gave into discounts and payment terms just to keep the customer. During the course, I learned about a Negotiations Matrix. Using this matrix helped me to close a large deal with out giving into discounts. Recently, I closed a deal and saved over 60,000 AED on discounts. Using the new negotiations process, taught me that negotiating is really a game and there are tactics that both the buyer and the seller use. It was uncomfortable for me at first but the bottom line is that I got my price and the payment terms.

Franz Erasmus

Practice Manager, CA Technologies – Middles East & North Africa

Within a day of attending Ramez’s course, I was able to move a stuck opportunity worth 1 million Pakistani Rupees. (Approx $250,000 USD) Ramez has enabled me to see opportunities that were previously taken as threats.

Reim El Houni

Managing Director, Ti22 Films FZ LLC

I originally attended the training program to improve skills in negotiating salary for a new job as a Personal Assistant. What I learned at this workshop literally changed my life. I realized that I could get a better job and applied for a position as a commissioned sales executive and I got the job. I doubled my income, opened up over 80 new accounts for my company and increased revenue over 1000%! My favorite part of the workshop was the interactive exercises about negotiating and being able to practice with other delegates. I love to negotiate now and create win/win agreements with my customers. This Negotiations Process can be used in any industry as it is the basic fundamentals that once learned and practiced, can truly set you on course for a great life. Thank you Ramez from the bottom of my heart!

Pramod Kurian

COO, Pinnacle Technologies

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