Welcome to

The Academy for Sales Excellence

We offer sales training that will increase your selling performance

Discover Our

Certified Sales Training Program

Learn more about Systematic Selling Strategies to increase your sales and profits

Effective Sales Training

for Teams

Book a free discovery call to learn how we can help unlock the potential of your sales team

Sales Leaders,

Join Our Next Virtual Workshop

Register your interest to attend ‘Achieving Sales Growth for Sales Leaders’ virtual workshop

Our Sales Training Solutions

We offer both virtual and live sales training for:

Individual Business Owners & Sales Executives

Managing a start-up or SME? Our sales training with improve your sales results quickly

Sales Directors and Managers

Want to enhance your leadership skills and sales management strategies? Book a discovery call with us today

Full Sales Teams

Need to improve the efficacy and consistency of your sales team? Consult with our sales coaches for a tailored solution

Why invest in sales training with us?


Trusted Credibility

For the last 30 years, more than 100,000 selling professionals across 38 countries have benefited from our sales training.

Online & Live Sales Training

We provide world-class sales training in both online and live formats to meet your business needs.

USD 10 Billion in Sales Growth

Our clients have seen increased sales revenue, profits and business growth.




What our clients have to say

“Being able to close deals was always a mystery to me. Sometimes I succeeded and a lot of times I did not. After taking one of The Academy’s course, I used the strategies and have doubled my sales with 100% increase in sales revenue, am able to better qualify prospects and to structure my sales process so I close deals.”

Franz Erasmus

Practice Manager, CA Technologies – Middles East & North Africa

“Before attending the Sales Course, I was always uncomfortable negotiating with my clients. Most of the time, I gave into discounts and payment terms just to keep the customer. During the course, I learned about a Negotiations Matrix. Using this matrix helped me to close a large deal without giving into discounts. Recently, I closed a deal and saved over 60,000 AED on discounts.”

Reim El Houni

Managing Director, Ti22 Films FZ LLC

“Together with my team, we were able to bring in an additional 1 million AED in business in less than 30 days just by applying The Academy’s approach. It brought structure and confidence.”

Pramod Kurian

COO, Pinnacle Technologies

Case Studies  


Pepsi Al Jomaih

For businesses that are current market leaders, yet, they’re experiencing pressure to defend their market share from aggressive competitors

Learning how to ‘sell value’ to defend and grow market share


Return-on-invested-capital: 15,305% within 5 months only

Over USD 1.96 Million in sales contracts were successfully renewed



Current key account agreements grew by USD 840,000


New accounts were closed valued at over USD 300,000


Our Blog

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